Trade Show PRO

Comparison

Trade Show PRO vs iCapture

An honest comparison to help you choose the right tool for your team.

Overview

iCapture is Cvent's lead-capture app, built primarily around badge scanning for organized conferences, and it also supports business-card capture, manual entry, offline capture with sync, and CRM integration. Trade Show PRO takes a different approach: purpose-built for events where business cards are the primary format, with booth staff management, gamification, and side-event tracking built in alongside AI-powered lead capture. If you run badge-based registration and need session tracking, iCapture fits well. If you need to manage the full booth experience — people, goals, and leads — Trade Show PRO covers more ground.

Feature Comparison

Feature Trade Show PRO iCapture
Business Card Scanning ✓ ✓
Badge Scanning ✗ ✓
Lead Capture & Notes ✓ ✓
Custom Qualification Forms ✓ ✓
CRM Integration (HubSpot) ✓ ✓
Booth Staff Presence Tracking ✓ ✗
Shift Scheduling ✓ ✗
Gamified Leaderboard ✓ ✗
Goal Tracking ✓ ✗
Offline-First Mobile App ✓ ✓
Side Event Management ✓ ✗
Badge Printing Integration ✗ ✓
Session Tracking ✗ ✓
Flat Per-Event Pricing ✓ ✗
EU-Hosted / GDPR ✓ ✓

When to Choose Trade Show PRO

  • ✓ Business cards are your primary capture method
  • ✓ You need booth staff scheduling and presence tracking
  • ✓ You want to gamify your team's performance with leaderboards
  • ✓ You want offline support built into the whole app, not just lead capture
  • ✓ You prefer flat per-event pricing over a monthly subscription
  • ✓ You manage side events alongside your booth

When to Choose iCapture

  • ✓ Your events use badge-based registration systems
  • ✓ You need session tracking for multi-track conferences
  • ✓ Badge printing integration is a requirement
  • ✓ Lead capture is your only need — no staff management required

Try Trade Show PRO

Flat fee per event. No credit card required. See why teams are switching.

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