The Company
Built by People Who Know Trade Shows
Trade Show PRO is built by a team that has lived and breathed exhibitions for decades — from the booth floor to the server room.
Berg & Berg Expo Software AB
Org. nr 559571-5029
Berg & Berg Expo Software AB is a Swedish software company dedicated to modernizing how exhibitors work at trade shows. We build tools that help booth teams capture more leads, stay organized, and measure results — so every exhibition delivers real business value.
The Founders
Krister Hedblom Berg
Co-founder · Trade Show Strategy
With 25 years in the trade show industry, Krister has seen every type of booth, every kind of exhibitor challenge, and every missed opportunity. His deep understanding of what makes exhibitions successful — from pre-show planning to post-show follow-up — is the foundation that Trade Show PRO is built on.
Henrik Berg
Co-founder · Technology
Henrik brings close to 30 years of experience as a software developer, architect, and engineering leader. He has built and scaled software services across industries, and leads the technical vision for Trade Show PRO — ensuring the platform is fast, reliable, and a joy to use.
What Drives Us
Exhibitor-first
Every feature starts with a real problem we've seen on the trade show floor.
Works offline
Trade show WiFi is unreliable. Our platform works without it.
Power without the bloat
Powerful doesn't have to mean complicated. We keep things simple.